Ballenoil, an independent fuel operator in Spain with over 295 gas stations nationwide, has opened its first gas station in Navarra, specifically in the municipality of Beriáin.
With this opening, Ballenoil is advancing its national plan to continue innovating in the sector, focusing on enhancing the customer experience in the refueling process, based on innovation, product quality, and cost savings for millions of drivers. The company aims to reach 500 stations by 2027 and be present in all Autonomous Communities.
Navarra is a market with low penetration of automatic gas stations, accounting for only 11% of the total service stations in the region, below the national average of 20%. By entering Navarra, Ballenoil aims to intensify competition and provide Navarrese people with more alternatives to save on quality fuel.
The new Beriáin station is designed to maximize operational efficiency and offer customers real savings by providing competitively priced fuels. Located on the N-121 road connecting Pamplona with Zaragoza at kilometer 9, this strategic location aims to position the station in high-traffic areas with limited competitive offerings. Additionally, the installation will contribute to both direct and indirect job creation in the local area, supporting station operations and maintenance, as well as promoting complementary activities that benefit the local economy through the savings generated by the station’s pricing.
The new gas station offers products such as Gasolina Excellent 95, Diesel Excellent, and Diesel Excelente Plus, which is uniquely double-additized instantly at the pump. Ballenoil is the only low-cost station brand to offer a Premium fuel with double additives, enhancing engine performance, efficiency, and reducing emissions.
In terms of payment methods, Ballenoil offers various options including cash, card, the ‘Ballenoil Easy Fuel’ app for remote fuel purchases, and ‘DNI&GO’, allowing customers to pay at the pump with their ID and a pre-assigned PIN, without the need for internet connection, physical credit cards, or cash.
With this growth plan, Ballenoil reinforces its commitment to sustainable mobility and fuel efficiency, leading the sector’s transformation and offering quality refueling services that generate cost savings for customers.
FUENTE