Jamie Siminoff, the founder of Ring who initially launched the company from his garage, has returned to Amazon after stepping down as CEO in 2023. Siminoff first joined Amazon following the acquisition of Ring in 2018, but he departed in 2023 to establish a new startup, which he later sold to lock manufacturer Latch Inc. Upon leaving Amazon two years ago, he expressed that innovation was his genuine passion. Now, he has assumed the position of vice president overseeing not only Ring but also Amazon’s smart home camera division Blink, the Key in-garage delivery service, and the Amazon Sidewalk shared network.
Taking over from Elizabeth Hamren, who assumed his role two years ago, Siminoff’s return was warmly welcomed in a post on the Amazon website. In his statement, Siminoff outlined his intentions for the divisions under his purview, emphasizing a focus on security and ensuring that individuals feel secure in their homes, regardless of their location. He also aims to integrate Amazon’s home security offerings seamlessly across various devices. Furthermore, Siminoff highlighted his plans to explore the incorporation of artificial intelligence into Amazon’s products and services, viewing the current AI transformation as a unique opportunity. He expressed confidence in Amazon’s ability to leverage AI features like Smart Video Search effectively, asserting that they are only scratching the surface of AI’s potential.
The article originally published on Engadget at maintains its SEO structure and link types. Elizabeth Hamren, Siminoff’s predecessor, previously held roles at Discord, Microsoft, and Meta, and is reportedly exploring new opportunities within and outside the company. Siminoff’s return to Amazon signals a strategic focus on enhancing security and leveraging AI technologies to improve the overall customer experience in the realm of home security.
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