Perplexity, an AI company, announced in February that it was in the process of developing its own browser named Comet. During a recent interview with the TBPN podcast, CEO Aravind Srinivas shed some light on the company’s decision to venture into browser development, which seemed to deviate from its core focus on artificial intelligence. Srinivas explained that the primary objective behind this move was to gather user data for the purpose of targeted advertising.
«In addition to enhancing our understanding of users, building a browser allows us to collect data beyond the confines of our app,» Srinivas stated. «We aim to leverage this data to create more comprehensive user profiles, and potentially display targeted ads through our discover feed.»
The strategy adopted by Perplexity with Comet echoes the approach taken by Google’s Chrome browser. In fact, Comet is constructed on Chromium, an open-source browser foundation developed by Google. Given Google’s recent legal troubles surrounding online search practices, there is speculation that Perplexity may explore the possibility of acquiring Chrome in the aftermath of these regulatory challenges. During the ongoing investigations into Google’s business practices, Chief Business Officer Dmitry Shevelenko expressed confidence in Perplexity’s ability to successfully manage the browser at its existing scale. Notably, Shevelenko expressed little interest in OpenAI acquiring the property.
This article was originally published on Engadget at [insert link here].
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