One day after Meta launched its standalone AI app, Mark Zuckerberg has provided further details on how the company intends to monetize its generative AI assistant in the future. During Meta’s first quarter earnings call, Zuckerberg mentioned that Meta AI could potentially display ads and suggest products to users. He also hinted at the possibility of introducing a subscription service for those interested in accessing a more «premium» version of the assistant.
«I believe there is a significant opportunity to showcase product recommendations or ads, as well as offer a premium service for users looking to unlock additional functionality or intelligence,» Zuckerberg stated.
He also emphasized that Meta is currently focused on increasing the usage of Meta AI, with the recent announcement that the platform has nearly reached 1 billion monthly users. «I anticipate that our main focus will be on expanding and enhancing engagement for at least the next year before we shift our focus towards developing the business aspect,» he explained.
Zuckerberg’s remarks, coming just a day after the launch of Meta’s standalone AI app, highlight the importance of the assistant to the company. The Facebook founder has consistently expressed his desire for Meta AI to become the most widely used AI assistant globally. He mentioned during the call that having a standalone app would be crucial for attracting users in the United States.
Meta’s strategy for monetizing the assistant closely resembles its approach to Threads, which only recently began experimenting with ads after garnering hundreds of millions of users. Zuckerberg also shared some notable milestones for Threads, revealing that the text-based app now boasts 350 million monthly active users, with a 35 percent increase in time spent on the platform over the past six months due to enhancements in the company’s recommendation systems.
During the call, Meta’s CFO Susan Li disclosed that the company has been testing its Llama model to enhance Threads’ recommendations, resulting in a 4 percent increase in user engagement. She mentioned that exploring the deployment of this model for other content types such as photos and videos will be a key focus for Meta this year.
This article was originally published on Engadget at .
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